'The foremost challenge to a brand and its marketing communications is to change the accidental find… to a destination purchase.' Our Promotional Branding strategies and services have been developed to enable brands and marketers gain maximum benefits and participation. We have over a decade of below the line experience specialising in Trade and Consumer Marketing ...living and breathing in a space of three second decision making.
'Price is a given… Customers expect and demand greater value and recognition.' To combat commodity thinking and secure brand preference we need a proposition that is ‘better or different’. We do this by ‘selling excitement’ because... Excitement Sells. 'Excitement breaks the barriers to purchase and captures the hovering hand...'
'If it can’t be measured… it can’t be managed.' Strategic and objective measures can only be determined within the confounds of the brief. The strength of the brief - whether fact or fiction - must take a holistic approach to determine key drivers and influencers. To maximise the implementation and execution of a brand strategy we need to also consider the effect and influence of internal and external market factors to achieve optimum results.
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